Review an English and Arabic campaign together

Agree the audience and terminology

Choose the audience, intended Arabic register or dialect, channel and approved product names. Record prices, offer dates and exclusions once so both versions share the same commercial facts.

Localise the message

Preserve the intended meaning and action rather than translating each word mechanically. Adjust sentence structure and cultural references where needed. Check right-to-left layout, numerals, links and mixed English terms in the actual design.

Fictional example

A fictional consulting offer invites a discovery discussion. Both versions should describe the same service scope and next action. Neither language can add a free service, guaranteed result or deadline absent from the approved brief.

Name the fluent reviewer

A checklist helps organise review; it does not prove translation quality. Have a fluent reviewer compare meaning, terminology, tone, claim substantiation and the call to action. Record what remains unresolved before the campaign is used.

Create one approved campaign brief

Record the audience, offer, channels, desired action, commercial facts and prohibited claims in one brief. Choose the Arabic register or dialect with the intended reader in mind. A formal business proposal may require a different style from a local social campaign. Keep the English and Arabic teams working from the same approved offer rather than translating two separately edited drafts.

Maintain a terminology sheet

List product names, service terms, brand expressions, prices, dates and technical words. Identify terms that should remain in English and terms that need an agreed Arabic equivalent. Add a short explanation of each important phrase so the reviewer knows the intended meaning. This prevents inconsistent wording when a campaign expands across a landing page, posts, email and an enquiry script.

Review intent as well as wording

Ask what each message is trying to help the reader understand or do. An adaptation can change sentence structure while preserving that purpose. It should not introduce a stronger guarantee, a different price or a new entitlement. Compare the message against the original approved brief instead of treating the English draft as automatically correct.

Test the actual layout

Review Arabic content in its intended page or creative, not only in a text document. Check paragraph direction, mixed-language names, numbers, currency, links, punctuation and line breaks. Ensure the action button remains understandable and reachable on mobile. A correct translation can still become awkward or misleading when the design reverses a sequence or truncates an important qualification.

Use a named fluent reviewer

The reviewer should understand the audience and the commercial context. Record feedback by meaning, terminology, tone, claim evidence and design. A checklist makes omissions visible, but checking all boxes is not independent proof of translation quality. Where a statement has legal or technical consequences, use the appropriate specialist review as well.

Keep versions and approval together

Store the final paired messages, the approved brief and unresolved questions as one package. If the offer or English copy changes, review the Arabic version again; do not assume it remains current. Track what was actually used and which questions the audience asked. Those questions can improve the next campaign without relying on claims about guaranteed bilingual conversion.

Before you use the result

• Separate approved facts from assumptions.
• Identify missing information and the person who owns it.
• Check prices, promises and consequential fields.
• Review the work in the format the audience will actually see.

Questions to ask next